Director of Marketing & Social Media
With an educational background in managerial psychology and over 10 years of experience in marketing and consulting, Ethel has focused her career on growing small businesses into multiple locations, digital platforms, and franchising/ licensing.
Ethel builds strategies for social media, marketing plans, branding, lead generation, and more. Her business vision is to expand marketing services to all industries globally.
With more than twenty years of experience in the fields of public relations, investor relations, corporate communication and education, Ms. Lancioni has worked with individuals of all ages and backgrounds on understanding the nuances of presenting and speaking. During this time, she has worked as a journalist, a public/investor relations executive and as a college professor.
In the early 1990s, Ms. Lancioni worked as a journalist for a variety of trade and business publications including Ziff-Davis’ PC Sources, PC Magazine and Crain’s New York Business. After several years in journalism, she moved into the public relations arena.
Since the mid-1990s, Ms. Lancioni has worked with dozens of blue-chip and emerging companies in conquering their public and investor relations issues. Her clients have included: Analog Devices, Deloitte Touche, Forbes, Hoover's, IBM, Iridium, IntelliSpace, LookSmart, Monroe Litho, NCR, PanAmSat and UPS. This work has ranged from press/investor relations to media training, presentation training, branding, corporate strategy, crisis communication and merger communication.
From 2001 to 2006, Ms. Lancioni served as Vice President of Corporate Communication and Investor Relations of PanAmSat where she directed the communication and
Presenting Perfection, LLC based in Ridgewood, New Jersey offers superior public speaking, interviewing and professional presentation classes. Combining the traditional techniques of a public speaking class with real-world situations, each training session provides students with insights and tools guaranteed to deliver results. Learn how to organize and deliver a basic speech, ask a well-structured question, make a positive first impression and so much more.
Founder and CEO, Presenting Perfection
investor relations programs for the $3 billion global satellite operator. Reporting directly to the CEO, she led the Company's communication efforts through a variety of scenarios as it was publicly traded, privately held and acquired during her tenure. Ms. Lancioni was one of the Company’s top spokespersons to the media, as well as to Wall Street analysts. She also took the company public on the NYSE.
After PanAmSat was acquired in 2006, Ms. Lancioni formed KLS Consulting-a communications firm focused on helping small to medium sized businesses navigate the world of public relations. In 2009, Ms. Lancioni took her communication skills and experiences to the college classroom. Over the past five years, she has helped thousands of students master the art of public speaking and presenting.
Currently, Ms. Lancioni is an adjunct professor at Rutgers University and Ramapo College. She has also served on the faculty of Fairleigh Dickinson, Montclair State University, Monroe Community College, St. John Fisher College and William Patterson University. In addition, she is the Communications Advisor to Creditsafe USA where she oversees the company's US public relations program.
She is a graduate of Cornell University in Ithaca, NY and of the Graduate School of Journalism of Columbia University in New York, NY.